Following on from the previous year, I worked closely with the WBD creative team to set develop a fresh visual identity for the TNT Premier League 25-26 promo package. I worked closely with the team throughout the summer, exploring a range of motion approaches before landing on a cleaner, more stripped-back direction.
The final language relied on layered parallax, low fi b-roll, sharp match cuts and restrained camera movement to build pace and intensity while keeping the players firmly at the centre of every frame. . My role focused on developing the motion design, refining transitions and helping shape a system that could be applied consistently across the campaign.
