A dynamic spot celebrating the milestone event UFC 300. Crafted to deliver energy, spectacle and broadcast level execution.
Working with the creative team for TNT Sports, I partnered with the directors (Jamie Sawdon, Jeff Smith and Joe Egeard) to design and animate the hero visual package for the commercial campaign titled “The Ultimate Celebration”. My role encompassed motion design, VFX compositing and finish: especially on the TV-screen inserts, cleanup work, and invisible visual enhancements that elevate a spot from good to broadcast-ready.
I created the look and direction for the design in this promo. Mirroring the wackiness of the idea in the design was really fun and gave it the energy the guys were after.
VFX & Screen Inserts: I handled the VFX work applied to in-scene TV monitors and screen, ensuring the inserted content matched perspective, lighting and motion in the live-action plate.
Cleanup & Composite Finish: I undertook the compositing passes required for broadcast: removing unwanted elements, refining transitions, ensuring stability across frames, and polishing colour/structure to the final grade.
The Ultimate Celebration’ commercial for UFC 300 for @tntsport
Directors - @jamie.sawdon dirjeffsmith @joeegeard & Dom Barringer
Production Manager - @ariannasmith_
Production producer: @breiffniokeeffe @eleanorklake
DOP - @matthewconnell
Camera - @josswild
Lighting - @aymenvalentino
Sound - @ctravo
Makeup artist - @makeupbyhannahoxo
Production Runner - @georgia.ratcliffe
Cast @tinkmybella @beckablanchard Paddy Forde, Tristan Jones-Smith
VFX Designer - @design.jackgranger
Edit - @harveyflynnquirke
Sound design - Paul Lane
Grade - @nicholas_paul_dalby @bubble.tv_